Let It Be

personal blog by David

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Google+ and Business

Google+ is a social networking idea created by Google Inc. By using this platform, people can create and join communities. In business, a lot of people say Google+ is necessary, and a lot of people think that having a Google+ site for business is a waste of time.

Reasons to use Google+:

  1. Interact with other communities: when you create a business page on Google+, you can interact with other users by liking their comments as well as replying and sharing news.
  2. Reviews: other users are able to search and review your business, including additional details and photos.
  3. Division of Circles: this classification can help you identify easily what posts you want different circles to see.
  4. Hangout:  A good way to interact with your customers face to face.
  5. Hash tags: by using hash tags, business can get more exposure to users beyond your followers or your circle of friends.

Reasons to not use Google+:

  1. Your business already has a Twitter account and a Facebook page to promote your company, since the features of the social networks are similar, there is no need to use Google+.
  2. People are used to use Facebook and Twitter everyday, in comparison with Google+. Google+ is kind of deserted. So if your business want to get more audience, Google+ is not your choice. 
  3. Google+ is censored by the government of China. This is why there are less people using Google+. If your business is focused in Asian countries, Google+ may not be a good social network to use.
  4. Restrictions: Google+ restricts people to use real names and real identities in order to register for a page.
  5. Privacy is a big problem in Google+. Also, + is problematic in some pages; so it’s not recommended to have a Google+ for your business.

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New Social Media Platform for Fin & Feather H2O: Introducing Twitter

Social Media has been proved more effective than traditional marketing strategies. If Fin & Feather wants to advertise the product, then Twitter is the platform that Fin & Feather H2O must be engaged in. By using Twitter, one can easily follow updates of almost everything on the internet.

Important Twitter Accounts for the company

If Fin & Feather H2O want to publicly advertise about the company, the following twitter accounts must be followed:

  • IOWA DNR @Iowa dnr is a must follow account. This account is controlled by Iowa Department Natural Resources, and since water recreation is related to natural resource, Fin & Feather should follow it on Twitter.
  • Tower Paddle Boards @towerPB is another account suggested. Tower Paddle Boards sells/rent paddle boards, and sometimes publishes some learning tips about paddle boards. This account will be a useful one to follow.
  • U.S. EPA @EPA water is the environmental protection agency. This account must be followed by the company since Fin & Feather H2O is about an activity that involves the environment.
  • The Weather Channel @weatherchannel is another Twitter account that must be followed. Since Fin & Feather H2O is an outdoor activity, considering the weather is also important.
  • The Iowa Hawkeyes @TheIowaHawkeyes is the most important one. Iowa Hawkeyes represent the University of Iowa, and since the event is held near Iowa City, most of Fin & Feathers H2O’s customers are somehow related to University of Iowa, whether they are students at UI or Hawkeye fans.\

Twitter Handles have to be short and be able to reflect the brand. For Fin & Feather H2O these twitter handles are suggested: @ffh2o, @finfeatherh2o, @h2offiowa.

Messages to send & NOT TWEET PUBLICLY:

  • messages containing financial information
  • personal related messages

Tweets that can go with hashtags:

  • “It’s a hot summer day! Don’t know where to go? Fin & Feather H2O offers you water recreation! #hotsummer #watersports” – The goal of this tweet is the “shout” in public. If people don’t know where to go in the summer, this can be a suggestion.
  • “Paddle Boards? Kayak ? Rent and enjoy water sports provided by Fin&Feather H2O! #kayak #paddleboardrent”- This tweet shows the public what services Fin & Feather H2O offers, including renting of paddle boards and kayak.

Tweeting and using hashtags is only the basic feature of Twitter. As you dig in deeper, you’ll find that Twitter has many more features.

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Digital Marketing? Is Fin & Feather h2o on the right track?

As social media and internet takes over traditional marketing strategies such as tv ads and radio advertisements, a new type of marketing has emerged: Digital Marketing. Some of you may think that digital marketing is just making advertisements and commercials and spread it throughout the internet. But, it’s not that simple, digital marketing strategy requires much more than just using the internet to promote certain things. In order to identify if the strategy is efficient or not, the front office of the company must ask themselves some questions: is there a “rent” and “own” existence? Are they shouting to promote their products? Do they have a mobile strategy? In this post we’ll analyze Fin & Feather h2o’s digital marketing strategy and try to boost and make their strategy better.

Rent? Own? What is it?

According to the article by Avinash Kaushik, each company should have both rent and own existence. Rent refers to a promoting and engaging the audience throughout platforms. This platform can be either Google+ or Facebook, something that can be accessible to everyone by using the internet. Own, on the other hand, is to establish a website where the company is in control of everything, from the structure of the website to the content of the website.

If we try to search for Fin & Feather h2o using a searching engine, you can see there’s a Facebook page established called Fin & Feather H2O. This, is the company’s renting existence. As you can see, so far there are more than 200 likes, followed by Fin & Feather H2O’s everyday posts. There is also an own existence for Fin & Feather, they’ve established the website, in which you can find many information including contacts and FAQS.

More on Rent – how to manage?

There are basically two ways of managing posts in the rented platform. The company is either shouting out to try and promote their products or adding value to the company’s product. Fin & Feather H2O, which established a Facebook page, is clearly trying to engage with the audience by shouting at them. Most of the posts were: we still have an empty spot here! As well as pictures of people playing and enjoying the summer breeze. All these actions are posting but not really adding value to the business.

Owning a website- 2% vs. 100%

A 2% is when the website is established only to solve one problem, that is, only one outcome/result is there. On the other hand, 100% is solving for a global maxima with macro and micro outcomes. Fin & Feather established a website (http://www.finfeather.com/) in which you can find links, announcements, as well as online-shopping. To improve their website management, Fin & Feather can add some more features to the site. First of all, they can add a mission statement to their website. Also, by providing a FAQ section, it can solve some of the visitor’s problems.

Introducing a new way – Mobile way of life

As cellphone evolve into smart phones, we are able to navigate through the internet using phones. This innovation led into mobile marketing. Many companies developed their own applications, which contain certain information as well as keeping the mobile users informed of the company. Unfortunately Fin & Feather H2O did not develop an application for mobile. They are not concerned about mobile strategy. In order to renovate, Fin & Feather needs a mobile application. Their application should contain information about the company or activity promoting, as well as reservations.

In conclusion, if Fin & Feather H2O can keep up with the work they’ve done for rent and owning existence, and furthermore develop a mobile strategy and mobile application, they are succeeding at Digital Marketing